Customer story
“This AI will change Muffenrohr.”
Customer
Industry
Revenue
Employees
60 %
Faster quote processing
In this story
01 — Problem
02 — Solution
03 — Outcome
Complex civil-engineering requests with items across many product categories are structured automatically, matched to the right products and prepared as quotes. The 650-strong team reviews instead of re-typing — and gains time for customer consultation.
Problem
Creating complex customer quotes is a critical but time-intensive process for Muffenrohr’s inside sales team. Requests often contain numerous items across different product categories that need to be reviewed, matched to the right products, and compiled into a complete quote. This requires deep product expertise and ties up significant sales capacity.
Solution
Mercura supports Muffenrohr with AI-powered processing of customer requests and quote preparation. Complex inquiries are structured automatically, relevant items are identified, and suitable products are suggested. Employees review the results, enabling them to process quotes significantly faster while continuing to apply their expertise where it matters most.
Outcome
With Mercura, Muffenrohr can now process 100 % of incoming requests and handle inquiries up to 60 % faster. This gives the sales team more time for high-quality customer consultation while enabling faster response times. In the knowledge-intensive and competitive civil engineering distribution market, this helps strengthen both service quality and competitiveness.