AI Order Entry
Get emailed orders into your ERP automatically.
Your clerks retype every emailed order into the ERP. Mercura picks orders out of your inbox, maps them to your catalog, learns from every correction, and books them into your ERP. Your customers change nothing.
60+ distributors and manufacturers work with Mercura.








Success stories
When order processing is business-critical, the industry chooses Mercura.
The Mercura Platform
Automate order entry from inbox to ERP. Mercura picks out every order, maps it to your catalog, and books it into your ERP. Automate the long tail EDI never reaches, without changing anything for your customers.
Request Understanding
Turn any type of order into structured entries
Orders, inquiries and complaints all land in one shared inbox, and someone has to open and sort every email. Mercura does it for you, in whatever format your customers send.
01
Email order automation
Orders land in Mercura on their own
Forward your shared inbox once. Every new order arrives in Mercura and goes straight to the right person. No downloading attachments, no copying from Outlook.
02
Order classification
Orders assigned to the right branch and team mate
Based on your rules, Mercura routes each order to the right branch and person, so everyone only works on the orders that are theirs.
03
Meta data extraction and enrichment
The order header filled in, not just the lines
Customer, order number, delivery address and requested date are read from the email and its attachments and added to the order, ready for your ERP. Missing details are filled in automatically wherever Mercura can find them.
01
AI catalog matching
Matching that learns from every correction
Template OCR breaks on the first new layout and never improves. Mercura matches every line to your catalog and remembers each correction your team makes, so the same mistake doesn’t come back.
02
Customer-specific article mapping
Remembers how each customer orders
Old article numbers, abbreviations, a customer’s own product names: Mercura learns each customer’s wording and maps it to your current article. The lookup happens once, not on every order.
Real-world data
Your data doesn't need to be perfect.
Mercura is built for how distribution really works: messy emails, missing article numbers, every customer writing differently. No templates, no mapping projects.
1 pallet KG pipe DN110 2 m
photo attached
tee DN50 × 45° black
elbow 90° 2″
same as last time, just 20 pcs
HT pipe 50/500 ??
socket 1 1/4 galv.
gate valve DN80 PN16
see BoQ pos. 3.2.14
quote by Friday please
ERP Automation
Straight into your ERP.
Surcharges included.
Process more orders per person and confirm them the same day, without adding headcount. Mercura writes every order into SAP or your ERP automatically, surcharge lines included.
01
SAP & ERP integration
Orders booked straight into ERP
Approved orders go into SAP or your ERP as real sales orders: header, lines and quantities. Your ERP stays the system of record, and nobody keys a line by hand.
02
Added surcharge lines
Freight and packaging added, not forgotten
Your team used to add freight, packaging and surcharge lines by hand on every order. Mercura adds them before the order goes into SAP, so no surcharge slips through.
03
ERP export monitoring
Know which orders reached the ERP, and which didn’t
Mercura tracks every export and flags orders that didn’t go through, so no order gets lost between the inbox and SAP.
Industry solutions
The new standard for industrial request processing in construction.
Mercura covers every step that still happens manually between request, quote and order.
Rollout
Go live in under four weeks.
01
One connection
Validate
We configure Mercura for your products and rules, connect the relevant data sources, and validate the business case with a selected user group on historical and live requests.
02
One user group
Refine
Selected users work with Mercura in their day-to-day process. Feedback and real decisions continuously improve the setup for your specific way of working.
03
Every team, unit, market
Scale
With the workflow established, Mercura can be extended to additional teams, entities and countries without starting again from scratch.

Customer story · Muffenrohr
See how Muffenrohr answers 100% of incoming requests, with up to 60% faster response times.
Complex civil-engineering requests with items from many product categories are structured, matched to the right products and prepared as quotes automatically. The team reviews instead of re-typing.

Partnership
Built from the trades. Built to last.
Track Record
60+ customers
Distributors and manufacturers across Europe and the US, rolled out across 115 locations.
Origin
115 years
From the industry, for the industry. Our CEO comes from four generations of tradespeople.
Retention
100 %
Every customer who has gone live with Mercura is still with us.
Security
ISO/IEC 27001
Enterprise grade. For companies with the highest requirements for security and stability.
FAQ
Questions about order automation.
From several signals at once: sender details, subject line, letterhead, customer number, order history and your existing identification rules. Delivery addresses and customer-specific product numbers are checked against your master data, and ambiguous cases are flagged, never guessed.
It goes to your team for review instead of straight into the ERP. Every line item is marked as confident, uncertain or unresolved, and you can increase automation step by step once results have proven stable on your real orders.
As much as your data allows, and you decide how much. The automation rate depends on your document quality and product range, so we measure it on your actual orders instead of quoting a generic percentage. You set which cases run fully automatically and at what confidence threshold.
Mercura structures the incoming order and transfers it into your ERP. Where supported, the order is simulated first: price differences, requested delivery dates, availability issues, blocked products and other ERP feedback show up directly in Mercura for review. Pricing itself stays in your ERP.
No. Each customer works in a separate tenant environment. Your orders, customer data, corrections and learned rules are never shared with other customers, including competitors, and this is contractually guaranteed.
Usually within two working days. Mercura runs a technical test on your product master data and real orders from your inbox. Your team checks the results first; the ERP integration only follows once the process has proven itself.
Very little at the start: provide the relevant data and give your team time to test. Your IT only gets involved once you decide to move from testing to integration.








