Mercura for distributors
Quote every tender. Enter every order.
Built for technical distributors.
Mercura reads tenders and BoQs in any format for your project team, requests supplier prices for items you don’t stock, and books emailed orders into your ERP for your order desk. No retyping, no copying between Outlook and notes.
Built for technical distributors with complex assortments, high request volumes and an existing ERP landscape. DIN ISO/IEC 27001 & 27018 certified.
Results
What quote and order automation delivers for technical distributors
LESS PROCESSING TIME PER REQUEST
What used to take two days now takes two hours.
90%
INCOMING REQUESTS answered
Up from roughly 70% at Sanitär-Heinze, including unstructured requests.
100%
MORE REVENUE
Across our customers, faster quotes turn into more won business.
10%
The problem
Manual work is where business stalls.
Your project team loses days reading tenders and chasing supplier prices. Your order desk retypes every emailed order. Projects get declined, and orders wait.
01
Tenders go unanswered
02
Supplier prices stuck in Outlook.
03
Orders retyped line by line
E-mail & attachments
GAEB
BoQs
Product matching
Cross-referencing
Alternatives
Accessories
Supplier requests
ERP integration
Order entry
01
Tenders
Tenders go unanswered
A 48-page BoQ takes 1.5 days just to read, so you bid on only a fraction of the projects you’re invited to.
02
Supplier requests
Supplier prices stuck in Outlook.
Every supplier request is an email written by hand, and every reply is a price retyped from Outlook or OneNote.
03
Orders
Orders retyped line by line
Installers email orders and call-offs as PDFs, and every line is keyed into the ERP by hand.
The Mercura Platform
One platform for tenders and orders.
Built around how your teams work.
Tenders for your Project team
Quote tenders in hours, not days
Mercura reads any tender, not just GAEB. It matches every line item to your range, checks it against the spec and sends the result to your ERP and to every customer.
01
Spec and tender-text reader
Every tender, in any format
GAEB file, PDF, scan or plain email: Mercura reads them all and turns even long tenders into structured line items with quantities and long texts. Your project team bids on every project, not only the ones it has time to read.
02
GAEB & PDF output
One tender, in every customer’s format
The same tender often goes out to 6–10 customers. Mercura sends it to your ERP and exports it as GAEB and PDF for each one, long texts included, so your team no longer reformats every file by hand.
01
SUPPLIER REQUEST CREATION
Price requests straight from your tender
Pick the line items you don’t stock, and Mercura creates the price requests. No more copying items into one email per supplier.
02
supplier assignment
Every line item goes to the right supplier
Supplier profiles group line items by supplier automatically, so no request is missed and none goes out twice.
03
offer matching
Supplier replies, straight into your quote
Upload a supplier’s reply and Mercura matches the prices to your line items. Special prices stay in the quote, not in Outlook or OneNote.
Order entry for your order desk
Every emailed order, straight into your ERP
Mercura turns the orders already arriving by email into ERP orders and learns your range and your customers’ wording as it goes. So you automate the orders your web shop never gets, without asking installers to change how they order.
01
Order classification
Orders and call-offs pulled out of the inbox
Orders, call-offs, inquiries and complaints share one inbox. Mercura recognizes the orders, including those forwarded from branches, and routes each one to the right person on your order desk.
02
Customer-specific article mapping
Remembers how each installer orders
Installers order in their own words, with old or manufacturer article numbers. Mercura learns each customer’s wording and maps it to your article master. The lookup happens once, not on every order.
03
ERP order entry
Orders booked straight into your ERP
Approved orders go into your ERP as real sales orders, with header, lines and quantities. Your order desk gets time back for customers, advice and follow-ups instead of typing.
The platform
Unlock productivity across inside sales.
Bring automation to every step of your inside sales process.
Inquiry handling
Quotes & tenders
Follow-ups
Order processing
Claims & pricing
Success stories
Proven with distributors like you.
Three customers, three measured outcomes — and the story behind each one.
Customer story
“What used to take 2 days now takes 2 hours.”
Michael Kania
Vice President Controlling, Sanitär-Heinze
Customer story
“This AI will change Muffenrohr.”
Mario Hinz
Managing Director, Muffenrohr Tiefbauhandel
Customer story
“With Mercura’s quote AI, we save up to 60% of our time.”
Martin Prigge
Inside Sales, Building Services
Rollout
Go live in under four weeks.
01
One connection
Validate
We configure Mercura for your products and rules, connect the relevant data sources, and validate the business case with a selected user group on historical and live requests.
02
One user group
Refine
Selected users work with Mercura in their day-to-day process. Feedback and real decisions continuously improve the setup for your specific way of working.
03
Every team, unit, market
Scale
With the workflow established, Mercura can be extended to additional teams, entities and countries without starting again from scratch.
Real-world data
Your data does not need to be perfect.
Industrial master data was never built for AI. Mercura is designed for historic article numbers, customer-specific descriptions, abbreviations, missing fields, unusual units, and hundreds of thousands of SKUs.
Understands unstructured requests
Typos, abbreviations, free text, and inconsistent terminology are recognized for what customers actually mean.
Works with your existing master data
Mercura connects to your current catalog and systems without requiring a data-cleansing project first.
Learns your commercial logic
Preferred products, equivalents, and in-house matching rules become part of the workflow—not a spreadsheet next to it.
Your sales team stays the quality gate
Low-confidence results are presented for review; the release decision stays with the sales representative.
Integration
Built around your existing system landscape.
Mercura sits between customer requests, product data, and your ERP—without asking teams to replace the systems they rely on today.
Requests in
PDF & scans
GAEB
Excel
Voice
Mercura
Systems out
Dynamics 365
Salesforce
SAP S/4HANA
SAP ECC
proALPHA
PIM & more
API-first
Connect via APIs, webhooks, a secure gateway, or files—whatever your landscape supports today.
Enterprise-grade access
Single sign-on, two-factor authentication, role-based permissions, and a complete audit trail.
No rip-and-replace
Your ERP remains the system of record; Mercura delivers structured data into the process.
Fast deployment
First workflows go live in weeks, not quarters—planned together with your IT.
Security & compliance
Certified security. Audited, not just promised.
DIN ISO/IEC 27001 & 27018 certified, GDPR-compliant, and hosted in Europe. Your data is never used to train external AI models.
DIN ISO/IEC 27001
Certified information security management, independently audited
DIN ISO/IEC 27018
Certified protection of personal data in cloud services
GDPR
Compliant and hosted in Europe. Your data never trains external AI models