Mercura for manufacturers
Quote every request. Enter every order. Built for building product manufacturers.
Mercura reads customer requests for your inside sales team and emailed orders for your order desk, matches every line item to your catalog and books the result into your ERP. No retyping, and nothing changes for your customers.
Built for manufacturers with large catalogs, high inquiry and order volumes, and SAP. ISO/IEC 27001 & 27018 certified.
Results
What manufacturers achieve with Mercura
MORE QUOTES WITH THE SAME TEAM
Lighting manufacturer: application engineers quote three times as many requests.
3×
MATCH RATE ON TENDER POSITIONS
Lighting manufacturer, on third-party specifications.
92%
EMAILED ORDERS BOOKED INTO SAP
Drainage manufacturer, across several countries.
4,500+
The problem
Manual work is where business stalls.
Inside sales retypes every request into a quote. The order desk retypes every order into SAP. Answers go out late, and the customer orders from whoever replies first.
01
Requests wait in the inbox
02
One missing long text loses the order
03
Orders retyped line by line
E-mail & attachments
BoQs
Product matching
Cross-referencing
Alternatives
Accessories
Order entry
ERP integration
Surcharges
01
Inquiries
Requests wait in the inbox
Every request email is read and retyped by hand, and the customer orders from whoever replies first.
02
Catalog
One missing long text loses the order.
Finding the exact article, variant, accessory and long text in a large catalog is a manual search, every time. One gap, and the quote falls short.
03
Orders
Orders retyped line by line
EDI covers the top accounts. Everyone else emails PDFs, and every line, freight included, is keyed into SAP by hand.
The Mercura Platform
One platform for requests and orders.
Built around how your teams work.
01
Email request automation
Every inquiry lands ready to quote
Forward your sales inbox once. From then on, every new request arrives in Mercura automatically, email text and attachments included. No downloading, no uploading, no request forgotten in someone’s inbox.
02
AI catalog matching
The right article for every line item, long text included
A missing technical long text sends the order to your competitor. Mercura proposes the right article and variant with its long text, and learns from every correction your team makes.
03
SAP & ERP integration
The finished quote goes straight into SAP
No more keying line items into SAP one by one. Mercura writes the approved quote into your ERP, complete with line items, prices and long texts.
Order entry for your order desk
Book every emailed order into your ERP automatically
EDI covers your top accounts. Mercura turns the orders installers and wholesalers still send by email into ERP orders, and learns your catalog and their wording as it goes — without asking a single customer to change how they order.
01
Order classification
Orders pulled out of the shared inbox
Orders, inquiries and complaints share one inbox. Mercura recognises the orders and routes each one to the responsible clerk — so nobody opens every email to find their work.
02
Customer-specific article mapping
Remembers how each customer orders
Old article numbers, abbreviations, a customer’s own product names: Mercura learns each customer’s wording and maps it to your current article. Template OCR never learned — Mercura does.
03
Added surcharge lines
Freight and packaging added, not forgotten
Clerks used to add freight, packaging and surcharge lines by hand on every order. Mercura adds them before the order is booked into SAP, so every order goes out complete and is confirmed the same day.
The platform
Unlock productivity across inside sales.
Bring automation to every step of your inside sales process.
Inquiry handling
Quotes & tenders
Follow-ups
Order processing
Claims & pricing
Success stories
Proven with manufacturers like you.
Three customers, three measured outcomes — and the story behind each one.
Rollout
Go live in under four weeks.
01
One connection
Validate
We configure Mercura for your products and rules, connect the relevant data sources, and validate the business case with a selected user group on historical and live requests.
02
One user group
Refine
Selected users work with Mercura in their day-to-day process. Feedback and real decisions continuously improve the setup for your specific way of working.
03
Every team, unit, market
Scale
With the workflow established, Mercura can be extended to additional teams, entities and countries without starting again from scratch.
Real-world data
Your data doesn't need to be perfect.
Industrial master data was never built for AI. Mercura is designed for legacy article numbers, customer-specific descriptions, abbreviations, missing fields, unusual units and hundreds of thousands of SKUs.
Understands unstructured requests
Typos, abbreviations, free text, and inconsistent terminology are recognized for what customers actually mean.
Works with your existing master data
Mercura connects to your current catalog and systems without requiring a data-cleansing project first.
Learns your commercial logic
Preferred products, equivalents, and in-house matching rules become part of the workflow—not a spreadsheet next to it.
Your sales team stays the quality gate
Low-confidence results are presented for review; the release decision stays with the sales representative.
Integration
Fits into the systems you already run.
Mercura sits between customer requests, product data and your ERP, without asking your teams to replace the systems they rely on today.
Requests in
PDF & scans
GAEB
Excel
Voice
Mercura
Systems out
Dynamics 365
Salesforce
SAP S/4HANA
SAP ECC
proALPHA
PIM & more
API-first
Connect via APIs, webhooks, a secure gateway or files, whatever your landscape supports today.
Enterprise-grade access
Single sign-on, two-factor authentication, role-based permissions and a complete audit trail.
No rip-and-replace
Your ERP remains the system of record. Mercura delivers structured data into the process.
Fast deployment
First workflows go live in under four weeks, planned together with your IT.
Security & compliance
Certified security.
Audited, not just promised.
ISO/IEC 27001 & 27018 certified, GDPR-compliant, and hosted in Europe. Your data is never used to train external AI models.
ISO/IEC 27001
Certified information security management, independently audited
ISO/IEC 27018
Certified protection of personal data in cloud services
GDPR
Compliant and hosted in Europe. Your data never trains external AI models